Enhance your Digital Commerce Journey with PIM

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Quality data improves productivity

Data quality is critical for eCommerce and whether you realize it or not, data quality issues are present today that are impacting your efficiency to easily interact with customers. Search is driven by harmoniously populated attribute values and SEO is driven by rich, robust content and refines search. With constantly changing regulations and legal requirements it is very challenging to maintain compliance with industry mandates and global laws.  PIM helps you resolve issues and eradicate incomplete attribution and maintain consistent attribute values. With a good PIM, you can implement data completeness and compliance with regulations and legal requirements. In-field validation methods will prevent non-compliant data from being entered into the system. Strong data integration capabilities help to detect, correct, and quarantine unwanted content on import. And, with in-house reporting and analytics you can easily identify and resolve gaps in data completion such as incomplete attributions or missing images.

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Omni-Channel strategy is the key

You can align your content across channels with the help of PIM. Potential customers or buyers will explore your product data from many angles and touchpoints, it’s necessary that your message, branding, and product data are flawlessly consistent. A single repository of product data must be created for multichannel publishing, which will give your customers an impeccable consistency no matter where they look. PIM provides a single-entry point for managing your product data and allows you to extract it in various ways to meet the differing data requirements, governance rules and hierarchies of your various output channels. By localizing elements of the product data PIM will also allow you to balance the data consistency along with relevancy which meets the need of different audiences and downstream channels.

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Make customer experience your growth accelerator

Day by day in the growing competition across omnichannel commerce it is becoming harder to meet customer expectation, satisfaction, and loyalty. According to statistics free shipping and hassle-free returns have increased the average return levels of products coupled with increased handling costs, and this is affecting many businesses. Now it has become more critical than ever to strengthen the customer experience by providing exhaustive, rich, and more accurate product data. And if this gets coupled with rich digital images, will bring products to life, and help in reduction of returns. By providing business with more granular content, you can facilitate personalized digital experiences, and your eCommerce platform will take the advantage of providing personalization capabilities. By maintaining a single golden record for each product PIM will allow you to improve relevancy, eliminate inconsistencies between marketing channels and touchpoints, but will allow you to extract data for channel-specific or even demographic-specific descriptions. And finally, when you get data error notification, in PIM you can quickly correct the issues and then immediately push the changes to all channels which will help you to improve future customer experiences.

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Let people find you in web

Only 90% of the content seen by users and Google’s bot are accurate, extensive, and detailed product information. Content is not only crucial to drive site traffic, but it also improves site search and faceted navigation. A good PIM supports this by making it easy to enrich product content, which increases page density and calls to search engines.  A PIM also allows you to manage unlimited cross-sell and upsell relations to increase page richness and revenue opportunities. By concatenating attributes, you can automate the creation of title tags, image alt tags and other meta tags, which will help in your site’s SEO. And, with content completeness dashboards, you have the visibility to improve data for your product pages. Consistency is critical because consistent attribute values will support faceted navigation and search refinement in your site. The importance of data quality and consistency increases as missing and inconsistent data has a greater impact in eCommerce than it does in traditional print publications as there is no visual clues to help a customer find the right product.

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Pro-active to market changes is the key to exponential growth

To expand and grow your commerce, you need to quickly react to market opportunities as and when they arise; be it acquiring new customers or mining a new channel, marketplace, or even a country, PIM can help. With robust data integration qualities, a good PIM will reduce the time and effort to onboard new products from new sources, and it will allow you to extend far beyond your core product portfolio to offer whatever your customer needs. With a PIM, you can easily do the syndication of content to new marketplaces and channels as opportunities arise. Translation and localization are key to geographic expansion and a PIM will help you manage content in multiple languages, and you can build workflow in PIM for the translators to get notified when the master content is updated and to translate the content, review and approve them. You can connect to InDesign and eCommerce platforms, a good PIM allows you to easily localize marketing materials and websites for language, currency or content.

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Be more educated

For making smarter decision it becomes challenging and time consuming to collect product data, sales metrics, inventory, and website analytics. Thus, PIM provides an open system for integration, to connect rich product data to transactional, interactional and analytics data, to achieve a much more holistic view of products. Connecting product data in the PIM to analytics, data warehouses, spreadsheets and systems like Order Management Systems, Warehouse Management Systems and ERPs, helps you to build usable data cubes. A PIM with strong data integration capabilities provides you a graphical 360° view of products which is presented in PIM dashboard. A good PIM should also generate dynamic reports, where you can assess content completeness and easily identify and address missing information.

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Improve performance of your work force

To conclude, PIM is not just about dealing with data, it is also about maximizing the productivity of your team while improving their work satisfaction. A good PIM will help you reduce redundancy, rework and repetition and stop relying on error-prone, complex spreadsheets. By implementing simplified workflows, eliminating manual tasks, and automating core processes, like new item creation, auto categorization and asset linking, you can create time for other value-add activities within your team and increase the efficiency. A PIM will help you organize your market launch activities and keep things moving from one step to the next with the help of task and notifications. By maintaining your product content in a single, trustworthy source, you end up spending less time searching for the latest update and will be able to address that content to more channels, increasing your market reach without significantly increasing your work effort and improving the overall performance of your team.

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