MDM Evolved: The Case for All-in-One Integration

Published On
January 8, 2025

According to Prash Chandramohan, Senior Director - Product Marketing, Informatica, โ€œ๐—œ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ฒ ๐—ฎ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐— ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐——๐—ฎ๐˜๐—ฎ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ (๐— ๐——๐— ) ๐—ถ๐˜€๐—ป'๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ผ๐—ฟ ๐—ด๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐—ฎ ๐˜‚๐—ป๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ, ๐—ฒ๐—ป๐—ฑ-๐˜๐—ผ-๐—ฒ๐—ป๐—ฑ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป. ๐—ง๐—ต๐—ฎ๐˜ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ต๐—ฒ๐—ฟ๐—ฒ.

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โ€๐—ช๐—ต๐˜† ๐—ฎ๐—ป ๐—”๐—น๐—น-๐—ถ๐—ป-๐—ข๐—ป๐—ฒ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€:

Many organizations still stitch together fragmented solutionsโ€”one for MDM, another for governance, and yet another for enrichment. This not only drains resources but also creates inefficiencies.

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๐—ง๐—ต๐—ฒ ๐—ก๐—ฒ๐˜…๐˜ ๐—ฆ๐˜๐—ฒ๐—ฝ? ๐—” ๐— ๐˜‚๐—น๐˜๐—ถ-๐——๐—ถ๐—บ๐—ฒ๐—ป๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต:

1) Cataloging and connecting master data from multiple applications.

2) Seamlessly integrating workflows, security, and governance.

3) Enriching data through internal services or third-party providers.

4) Leveraging a single platform to eliminate the need for disparate point solutions.

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