About
Electrolux
Swedish multinational home appliance manufacturer, headquartered in Stockholm. Electrolux products sell under a variety of brand names (including its own) and are primarily major appliances and vacuum cleaners intended for consumer use.
The Challenge
They wanted to give a B2C like experience for B2B customers including segmentation, personalization, personalized user journeys, etc. It was difficult to manage multiple sites and multiple catalogs. And they wanted to ease out the payment for customers providing ability to pay in installments.
The Solution
Maintained one master catalog for multiple stores with an ability to create multiple child catalogs. Customized B2C accelerator to leverage B2B features. Improved customer experience through several bundled templates for extended warranty. Klarna integration let customers pay in installments for their purchase. Users can search using boost & bury as per merchandising needs.
The Benefits
All stores at one place on one instance enabling Single sign on across all sites/stores for enhanced customer experience. Increase in revenue due to the “Pay in installment” feature leading to positive impact on buying behavior.
